SERVICES
Everything your launch needs, without the vendor maze
Launches that build momentum, not just noise — from the quiet pre-launch to the day the market finally moves.
Six service lines. One accountable team. Built for brands that cannot afford misaligned strategy, media, creative and conversion work during a market entry or product rollout.
How we scope launch work
Every engagement begins with a discovery session: what you are launching, who must notice, by when, and what you will measure. We then map services to the Launch Sequence — Plan, Build, Launch, Sustain — so you pay for what the timeline actually requires.
You can hire us for a single discipline or retain the full stack. Retainer clients typically keep strategy and analytics continuous while creative and media flex around campaign windows.
Go-to-Market & Launch Strategy
We translate product reality into a market story people can repeat. That means audience segmentation grounded in research, not assumptions; competitive differentiation you can defend in a sales call; pricing and offer framing that matches how Singapore buyers evaluate risk; and a channel plan with budget ranges before media contracts are signed. Deliverables include a written launch plan, messaging hierarchy, channel matrix, milestone calendar and success metrics agreed with your leadership team. Strategy is not a slide deck that gathers dust — it is the document we reference when creative or media decisions need a tie-breaker.
Paid Media & Launch Campaigns
Paid channels amplify what organic reach cannot carry alone during a launch window. We structure campaigns across Google, Meta, LinkedIn, programmatic and retail media where relevant, with daily budget pacing and creative rotation rules. Search captures intent; social builds awareness and retargeting pools; display supports remarketing once your site has traffic worth recapturing. Our traders work in Singapore hours and provide mid-flight recommendations tied to cost per outcome — not vanity metrics. All spend remains in your ad accounts; we manage, report and optimise against the launch plan targets you approved upfront.
Creative Motion & Video Production
Launch creative must work at multiple lengths and aspect ratios without losing the core message. Our in-house producers and motion designers develop hero films, six-second bumpers, carousel assets and platform-specific variants from a single creative platform — so visual identity stays consistent when a TikTok cut differs from a YouTube pre-roll. We handle scripting support, storyboarding, shoot coordination, edit, motion graphics, subtitles and delivery specs for each channel. For clients without footage, we can produce studio or location shoots locally. Revision rounds are structured to protect launch dates while keeping brand and legal stakeholders in the loop.
Launch PR, Influencer & Social
Third-party credibility still matters when you enter a crowded category. We prepare press materials, coordinate embargoes where appropriate, and brief journalists with factual angles — not hype. Influencer and creator programmes are scoped to audience fit and disclosure compliance, with contracts and content approval workflows built in. Organic social supports the paid calendar: launch teasers, live-day coverage, FAQ responses and community management protocols so your team is not improvising under pressure. We align PR timing with paid spikes so coverage and ads reinforce each other instead of competing for attention on different days.
Landing Pages & Launch Conversion
Traffic without conversion is an expensive vanity exercise. We design and build high-intent landing pages — product launches, waitlists, demo requests, reservation flows — with mobile-first layouts, fast load times and form fields matched to your sales process. Tracking events are mapped before go-live so you know which messages and channels drive qualified actions. Where appropriate we run structured A/B tests on headlines, social proof and CTA placement during the first weeks after launch. Pages integrate with your CRM or email platform so leads are routed correctly the moment they submit.
Launch Analytics & Reporting
Measurement is configured before campaigns switch on — not patched together after spend has run. We implement analytics tags, conversion events, UTM conventions and dashboard views your leadership can read without a glossary. Weekly launch reports cover spend, delivery, conversion and cost metrics with plain-language commentary and next-step recommendations. Post-launch, we deliver a readout comparing results to plan, documenting what worked, what underperformed and what to carry into sustain phase. We do not guarantee specific rankings or ROI; we guarantee honest reporting against the targets we agreed together.
Engagement models
Project: Fixed scope for a single launch or market entry, typically six to twelve weeks.
Retainer: Ongoing strategy, media management and reporting with creative bursts around campaign windows.
Audit: One-off review of an in-flight or recently completed launch with a written recovery or optimisation plan.
All models start with a discovery call. We send a proposal with scope, timeline, fees and assumptions — no hidden production markups on media spend.
Plan a launch