WORK
Launches we have helped ship
Launches that build momentum, not just noise — from the quiet pre-launch to the day the market finally moves.
The outlines below summarise past client engagements. Names are anonymised where NDAs apply. All figures are historical — they illustrate our approach, not promises for your project.
What you will see here
We document launches by challenge, scope, channels and measurable outcomes — not by vague "brand love" statements. Each case shows which services from our six capability areas were deployed and how the Launch Sequence structured delivery. If your category resembles one of these outlines, mention it when you get in touch; we can discuss relevant learnings without breaching confidentiality.
Regional fintech — mobile app launch (SG + MY)
Challenge: A Series B fintech needed simultaneous awareness and install volume in Singapore and Malaysia within a fixed eight-week window before a competitor's feature release.
Scope: Go-to-market plan, paid Meta and Google App campaigns, 45-second launch film with six cut-downs, influencer seeding across personal finance creators, landing pages with store links and weekly war-room reporting.
Outcome: First-month installs exceeded internal forecast by 34% at agreed cost-per-install ceilings. Organic search for branded terms rose 28% within six weeks of launch. Client retained LaunchMotion for sustain-phase retargeting.
Premium hospitality — new concept opening
Challenge: A restaurant group opening a flagship concept needed reservation momentum before doors opened, with PR credibility in Singapore's competitive dining press.
Scope: PR kit and embargo outreach, reservation landing page with CRM integration, Meta and Google campaigns geo-fenced to CBD and residential catchments, email nurture for waitlist contacts and opening-week social coverage.
Outcome: Opening weekend bookings reached 92% of seat capacity within ten days of public announcement. Cost per reservation tracked 18% below modelled target during the pre-opening phase. Press coverage landed in three tier-one lifestyle outlets on launch day.
B2B SaaS — APAC market entry from Singapore hub
Challenge: A US software vendor used Singapore as regional HQ and needed qualified demo requests from enterprise buyers in SG, ID and PH without a local sales team on the ground yet.
Scope: Positioning workshop, LinkedIn and search campaigns with account-list targeting, long-form landing pages per vertical, webinar funnel and Salesforce lead routing. Analytics dashboard shared with US headquarters weekly.
Outcome: 127 qualified demo requests in the first quarter at cost-per-lead within the client's approved band. Two deals closed within six months attributed to launch campaigns in the CRM audit. Sustain retainer continues for quarterly campaign refreshes.
Consumer retail — limited drop launch
Challenge: A D2C brand planned a limited SKU drop with high sell-through expectation and minimal leftover inventory.
Scope: Teaser social calendar, creator unboxing programme, Shopify landing page with countdown, Meta retargeting pools built during teaser phase and same-day email to waitlist at drop hour.
Outcome: 94% of inventory sold within 72 hours. Retargeting delivered 41% of checkout completions during the drop window. Waitlist-to-purchase conversion rate was 22% — above the client's prior drop benchmark of 15%.
Your launch could be next
We take on a limited number of concurrent launch projects so senior strategists stay involved through go-live. Share your timeline, category and internal constraints — we will tell you honestly if we are the right fit.
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